Current Events Articles

Adweek

Voice: Your Helveti-topia Awaits

November 19, 2012

You’ve seen them. Those videos that giant technology companies create to demonstrate their vision. In the spots, people do ordinary things—they fly places and use parking meters and do stuff at work and then go shopping.

That’s now. But on this page, it’s 20 minutes into the future, a future in which every possible surface—windows, doors, walls, hands, food, even other people—is covered in functionally arranged typography. Namely, Helvetica.

He climbs into a cab and Helvetica welcomes him to Istanbul and projects a map of tourist attractions on the window. She reaches for a bagel, and Helvetica in a head-up display in her gl

Read entire article on Adweek
« Previous Article Next Article »

More From Current Events Articles

  • Ahead of the Bell: Microsoft shakeup drags stock
  • Man to Hitchhike Mostly Naked Across Canada for Charity (and an Underwear Brand)
  • Striking Billboards and Bus Ads Tell L.A. That 'Arts Matter'
  • Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE