Current Events Articles


Mobile Thursday?

November 19, 2012

When evening comes November 22, forget the turkey. Grab your gadget and get ready to buy.

In fact, 28 percent of adult smartphone and tablet owners plan to shop using those mobile devices on Thanksgiving Day, according to a new study conducted by Harris Interactive for Digitas. That's almost double the 15 percent of U.S. adults age 18 and older who made the same claim in 2011.

“The fact that it’s just about a 100 percent year-over-year increase shows the big behavioral change that mobile devices are causing,” said Chia Chen, mobile lead at Digitas. “Mobile is not just a channel—it’s really about this kind of technology-driven cultural change.”

Chen urged stores to prep for a wave of mobile T-day shoppers

Read entire article on Adweek
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