November 19, 2012
There are a few ways to approach Black Friday commercials. You can go all heartwarming in the spirit of the season. You can go heavy on the sale specs. Or you can get George Takei to sing an epic power ballad promoting an epic sale with an epic name.
Old Navy wholeheartedly embraces the latter strategy with a 60-second spot from Crispin Porter + Bogusky that broke Sunday night during the during the American Music Awards. In it, Mr. Sulu takes to the microphone and belts out an exuberant and heartfelt (if not quite on key) rendition of Aerosmith's " I Don't Wanna Miss a Thing," reimagined here as "I Don't Wanna Miss a Deal." The Aerosmith song, of course, is from the
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