Hyundai's three-door Veloster SR Turbo looks darn attractive. Not so much in real life, actually, but it's certainly a cutie when reimagined as a toy car tearing around an amazingly detailed urban play-set track in this animated promo for the automaker's new contest tie-in with the popular mobile driving game Asphalt 7: Heat. The competition launches today and runs through Nov. 25 on Gameloft's Asphalt app for iPhones and iPads. The grand prize is a tour of Hyundai facilities in Korea and a trip to the North American International Auto Show in Detroit. Check out the Matrix-style slo-mo beauty shot of the car in mid-air around the 45-second mark of the commercial. It looks like a taxi, another vehicle known for excessive speed and frequently getting airborne. The final frame of the car bursting out of its toy persona to reveal the actual vehicle is pretty cool. Remember that Super Bowl ad where the Veloster raced the cheetah? That was cooler.
JustLuxe is a luxury Web publication providing objective analysis and information to affluent consumers to assist with their decision making, such as chartering a yacht, purchasing a jet membership card, booking a luxury hotel, traveling to a specific destination, or buying real estate. Our writers conduct interviews with industry executives and leaders in their fields, analyze product offerings and review the Web sites of leading companies to ensure our readers have up-to-date data to make informed decisions. Consumers can find purveyors of fine luxury goods, services and travel solutions throughout the pages of JustLuxe via content or with our advertising partners. See our Best of Luxury high-end brands and partners.