November 19, 2012
McCann Erickson has exited HSBC’s global marketing services review, according to sources.
McCann was among a handful of global agencies that emerged as creative contenders in the review, which encompasses both creative and media responsibilities. The bank’s annual global media spending is estimated at $400 million.
McCann executives attended an HSBC briefing meeting last week but withdrew after parent company Interpublic Group replaced McCann Worldgroup CEO Nick Brien with Harris Diamond, said sources. Not the best time to pitch a massive global account.
Representatives for the agency and HSBC declined to comment.
McCann’s exit leaves four global shops vying for lead creative responsibilities on the brand: BBDO, Grey, Saatchi & Saatchi and the incumbent, JWT.
JWT and Grey are units of WPP Group, while BBDO and Saatchi are owned by Omnicom Group and Publicis Groupe, respectively. In most cases, the London office of each shop is leading the charge.
HSBC expects to complete the search, which is focused on operations and brand strategy, by March.
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