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Adweek

Romney's Guy: No Apologies

November 20, 2012

Jim Ferguson has a newfound appreciation for the rigors of presidential politics, having just spent a year as a full-time creative director on Mitt Romney’s campaign. Along the way, the former creative leader at DDB and Young & Rubicam worked long days, produced hundreds of ads and endured the brickbats of online critics, including his brethren in advertising. Now that the election is over, the 59-year-old Texan has kicked back and tuned out, but he’s still thrilled to have danced on such a big stage.

Adweek: How many ads did you create?
I wrote over 200 commercials in the course of the year. In May, we probably did 60 to 80 n

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