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The Spot: eBay Ponies Up

November 20, 2012

IDEA: A live pony, the pet every little girl dreams of, is lovely and sweet and the perfect Christmas gift. But no—actually, it's a violent little monster who will tear your home apart, then gallop off righteously into snowy oblivion. Venables Bell & Partners' new holiday ad for eBay offers just this trajectory, as a well-meaning dad buys a Shetland pinto for his daughter. When that goes spectacularly wrong, a quick-witted mom saves the day by ordering a plush pony from eBay's Toys R Us store. The ad achieves a few things: It shows eBay has the hottest new toys, that its mobile app is ready when you are, and that the company knows what families go through at the holiday

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