Current Events Articles

Adweek

The Spot: eBay Ponies Up

November 20, 2012

IDEA: A live pony, the pet every little girl dreams of, is lovely and sweet and the perfect Christmas gift. But no—actually, it's a violent little monster who will tear your home apart, then gallop off righteously into snowy oblivion. Venables Bell & Partners' new holiday ad for eBay offers just this trajectory, as a well-meaning dad buys a Shetland pinto for his daughter. When that goes spectacularly wrong, a quick-witted mom saves the day by ordering a plush pony from eBay's Toys R Us store. The ad achieves a few things: It shows eBay has the hottest new toys, that its mobile app is ready when you are, and that the company knows what families go through at the holiday

Read entire article on Adweek
« Previous Article Next Article »

More From Current Events Articles

  • W+K's Journey With Heineken Leads to Grand Prix in Creative Effectiveness
  • Neil Patrick Harris Returning to Broadway in 'Hedwig'
  • Neil Patrick Harris Will Star in a Broadway Version of Hedwig and the Angry Inch
  • Write a Story/Review about this topic

    Post a Comment

     

    Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE