To Trust TripAdvisor Reviews or Not? That Is the Question

Just when we thought the whole question of TripAdvisor's reliability had mostly dissolved into oblivion, along comes this LA Times article asking, once again, whether we can really, really trust those online hotel reviews.

And while our first reaction is to roll our eyes, there's no denying that this is still a hot button issue in the hospitality world. For starters, it goes beyond just hotels: restaurants, bars, cafes and music venues all fall prey to unnecessarily malicious, or suspiciously enthusiastic reviews from customers with an agenda. But since we deal with hotels around here, we're focusing on that side of things.

The LA Times article refers to a study by a group called Market

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