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New York Lottery Lights Up NYC Bus Shelters for the Holidays

November 20, 2012

DDB is bringing some remarkably intricate holiday cheer to that most moribund of public spaces—the lonely New York City bus shelter—as part of a new seasonal campaign for the New York Lottery. Five bus shelters in NYC will feel like they themselves won the lottery, as they're being festooned with holiday light installations—each comprised of 1,800 colored lightbulbs, which spell out holiday messages in curving script. "Miracle (at the Bodega) on 34th St.," reads one. "Happy Holidays in an Instant," says another. The campaign, which aims to make the client's Holiday Magic game a popular gift this holiday, includes print and digital versions of the displays, as well as a

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