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Target, Amazon Poised to Win Black Friday

November 21, 2012

Love it or hate it, Black Friday is all about the deals.

Consumers will storm stores as soon as doors open -- as early as Thursday morning, this year -- in order to snag must-have gifts at rock-bottom prices. And many will spend a significant portion of their holiday budgets, projected to be $750 for the average consumer. The National Retail Federation expects overall holiday sales will increase 4.1% to $586.1 billion.

Retailers perceived to have the best values will come out on top. This year, Amazon and Target continue to reign in that category, according to YouGov BrandIndex. Amazon took the No. 1 slot, while Target took the No. 2 slot for the second year in a row. Target scored points by being the first retailer to air holiday ads this year, despite some complaints it was kicking off the holiday too early. The ad, featuring its mascot Bullseye and airing in mid-October, helped it notch one of the biggest gains in value perception this year.

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