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Mini Vinnie Will Save Your Life With CPR, Then Kick Your Ass

November 21, 2012

The British Heart Foundation and Grey London have spoofed their own famous Vinnie Jones CPR ad, with kids performing the roles of the infamous retired soccer star and his henchmen. Of course, the effect isn't as strong if you haven't seen the original, which showed Vinnie performing CPR to the beat of the Bee Gees' "Stayin' Alive" (a song that's been used in many CPR videos, as the pace of its rhythm is famously perfect for chest compressions). It's like a Kenneth Anger outtake with better production values. The remake doesn't really add much to the concept, although Mini Vinnie's goons are better dancers than the originals. On the other hand, it gets the Bee Gees stuck in your head. Credits below.

Project name: Vinnie Saves
Client: British Heart Foundation. Betty McBride, Policy & Communications Director; Maura Gillespie, Head of Policy & Advocacy; Nick Radmore, Head of Social Marketing & Brand
Brief (in one line): Teach the nation how to save a life through hands-only CPR
Creative agency: Grey London
ECD: Nils Leonard
Creative Director: Vicki Maguire
Copywriter: Vicki Maguire/Jonathan Marlow
Art director: Vicki Maguire/Jonathan Marlow
Producer: Jacqueline Dobrin
Managing Partner: Sarah Jenkins
Account Director: Camilla Ashenhurst
Account Manager: Sophie Fredheim
Planner: Matt Buttrick
Media agency: PHD
Production Company: Hungry Man
Director: Wayne McClammy (TVC) / Steve Bendelack (Mini Vinnie) / James Gooding (testimonials)
Editor: Alaster Jordan (TVC; Mini Vinnie) / Matt Newman (Mini Vinnie) / Vee Pinot (testimonials)
Post-production: The Mill/Greyworks
Audio post-production: Grand Central
Exposure: TV & Online

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