The British Heart Foundation and Grey London have spoofed their own famous Vinnie Jones CPR ad, with kids performing the roles of the infamous retired soccer star and his henchmen. Of course, the effect isn't as strong if you haven't seen the original, which showed Vinnie performing CPR to the beat of the Bee Gees' "Stayin' Alive" (a song that's been used in many CPR videos, as the pace of its rhythm is famously perfect for chest compressions). It's like a Kenneth Anger outtake with better production values. The remake doesn't really add much to the concept, although Mini Vinnie's goons are better dancers than the originals. On the other hand, it gets the Bee Gees stuck in your head. Credits below.
CREDITS Project name: Vinnie Saves Client: British Heart Foundation. Betty McBride, Policy & Communications Director; Maura Gillespie, Head of Policy & Advocacy; Nick Radmore, Head of Social Marketing & Brand Brief (in one line): Teach the nation how to save a life through hands-only CPR Creative agency: Grey London ECD: Nils Leonard Creative Director: Vicki Maguire Copywriter: Vicki Maguire/Jonathan Marlow Art director: Vicki Maguire/Jonathan Marlow Producer: Jacqueline Dobrin Managing Partner: Sarah Jenkins Account Director: Camilla Ashenhurst Account Manager: Sophie Fredheim Planner: Matt Buttrick Media agency: PHD Production Company: Hungry Man Director: Wayne McClammy (TVC) / Steve Bendelack (Mini Vinnie) / James Gooding (testimonials) Editor: Alaster Jordan (TVC; Mini Vinnie) / Matt Newman (Mini Vinnie) / Vee Pinot (testimonials) Post-production: The Mill/Greyworks Audio post-production: Grand Central Exposure: TV & Online
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