There seems to be no limit to the types of products and services you can advertise with cat marketing. Here, Mammoth Modern Insulation in New Zealand makes its pitch with the help of a haughty feline named Prince Nikolai Stroganov III. The cat loves being in the way, knocking over vases, and warmth—the latter apparently provided by beds of the finest insulation. The spot, by Sugar & Partners, is eerily similar to Henri 2, Paw de Deux, which was recently voted the best cat film on the Internet by the Internet Cat Film Festival, sponsored by the Walker Museum of Art in Minneapolis. Still, it's hard to make insulation exciting, and equally hard not to like Prince Nikolai and his ass-licking ways.