Nick Targeted in Fight Over Food Marketing Guidelines

Now that President Obama has been re-elected, a fight in Washington is heating up again over the effect of food marketing guidelines on curbing childhood obesity. Targeting Nickelodeon, the Food Marketing Workgroup,
a coalition of more than 80 health groups and nutritionists, is hoping to put pressure on the kiddie net and its parent company Viacom to adopt nutrition guidelines for foods marketed to children, especially those foods that license Nick characters like Sponge Bob.

The fight over whether the government should regulate food ads targeting children has been fought bitterly, and food manufacturers have tightened self-regulation to keep such proposals in draft stage. But nutritionists and health groups haven't given up.

The FMW, led by the Center for Scie

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