December 10, 2012
Two numbers spurred Jamie Barrett, a former partner and executive creative director at Goodby, Silverstein & Partners, to open his own agency in San Francisco: 10 and 50.
“[Last year] I hit my 10-year mark [at Goodby], and I turned 50 years old,” said Barrett, a veteran creative leader known for his work on Nike, Comcast and the NBA. “Those two things made me go, ‘I’ve got another big chapter in me, and what’s that going to be?’”
This month, Barrett, who’s now 51, and another Goodby expat, Patrick Kelly, 35, launch barrettSF with two accounts (Pac-12 Networks and California Redwood Association), a handful of
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