Nothing says happy holidays like killing off a much-loved old commercial and replacing it with something almost identical yet totally different. The Pennsylvania Lottery has updated its "12 Days of Christmas" commercial from 1992, retaining the story line and most of the original audio track, but shooting in high definition with a new cast to give the ad—a local yuletide staple since its debut—a modern look and feel. It's either an unexpected gift or a lump of coal, depending on your point of view. Both versions are equally schlocky (see below), following an ol' codger named Joe one snowy night as he hands out lottery tickets while carolers perform the aforementioned holiday song with modified lyrics extolling the virtues of gambling. How festive. Most fans/detractors point to the coffee-shop guy's overacting on the line "What a great gift!" as the defining moment of both iterations. I heartily agree. (Dude, lay off the eggnog!) In the update, a copy of Newsweek is clearly visible at the newsstand. They might want to edit that out next year. Client marketing director Connie Bloss, who worked at former lottery shop Tierney Communications when the original ad was created, tells the AP: "We meticulously examined each frame to match the outfits, props, location and other small details. We really wanted to get it right." I guess it was easier than starting from scratch.
JustLuxe is a luxury Web publication providing objective analysis and information to affluent consumers to assist with their decision making, such as chartering a yacht, purchasing a jet membership card, booking a luxury hotel, traveling to a specific destination, or buying real estate. Our writers conduct interviews with industry executives and leaders in their fields, analyze product offerings and review the Web sites of leading companies to ensure our readers have up-to-date data to make informed decisions. Consumers can find purveyors of fine luxury goods, services and travel solutions throughout the pages of JustLuxe via content or with our advertising partners. See our Best of Luxury high-end brands and partners.
rss
