December 10, 2012
On Friday, Cisco CEO John Chambers met with financial analysts to outline the company's ambitions to become the world's leading IT player by expanding its services and software offerings. Today, Cisco takes that Wall Street message global in a new repositioning campaign, themed "Tomorrow starts here," from Goodby, Silverstein & Partners.
Even as Cisco signals a corporate makeover, the pitch brings the company back to its roots after recent confusing attempts to make itself more of a consumer brand in spots featuring Juno actress Ellen Page. Gone now is "The human network," Cisco's tagline of the past six years and reference to its position as the largest manufac
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