Entertainment Articles

Advertising Age

McDonald's Defies Naysayers With November Same-Store Sales Rise

December 10, 2012

After McDonald's posted a drop in global sales for October, analysts and the media began projecting that the chain's better days were falling behind it. But McDonald's has proved them wrong: Its sales for November worldwide are up 2.4%, suggesting the chain's marketing tactics are working.

Beating Wall Street's expectations, McDonald's posted an uptick in November sales of 2.5% in the U.S.,1.4% in Europe and 0.6% in Asia Pacific, Middle East and Africa. McDonald's sales results came as a shock to many analysts, who on average expected global sales to be up about 0.1%, with sales in the U.S. to be down 0.8%.

McDonald's cited its promotion of value items, and the chain credited its U.S. sales increase to "the ongoing popularity of McDonald's breakfast along with balance across everyday value offerings, premium menu options including the limited-time Cheddar Bacon Onion sandwiches, and the beverage lineup." Two of those came as rather a surprise, given reports that the company was struggling with its value meals and that its Cheddar Bacon Onion sandwiches were not performing as expected.

Continue reading at AdAge.com

Read entire article on Advertising Age
« Previous Article Next Article »

More From Entertainment Articles

  • Hillary Clinton Throws Down in Benghazi Testimony: What Difference Does it Make?!
  • Phil Mickelson Apologizes for California Tax Comments
  • American Idol in Charlotte: Best of the Rest
  • Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury