December 10, 2012
After McDonald's posted a drop in global sales for October, analysts and the media began projecting that the chain's better days were falling behind it. But McDonald's has proved them wrong: Its sales for November worldwide are up 2.4%, suggesting the chain's marketing tactics are working.
Beating Wall Street's expectations, McDonald's posted an uptick in November sales of 2.5% in the U.S.,1.4% in Europe and 0.6% in Asia Pacific, Middle East and Africa. McDonald's sales results came as a shock to many analysts, who on average expected global sales to be up about 0.1%, with sales in the U.S. to be down 0.8%.
McDonald's cited its promotion of value items, and the chain credited its U.S. sales increase to "the ongoing popularity of McDonald's breakfast along with balance across everyday value offerings, premium menu options including the limited-time Cheddar Bacon Onion sandwiches, and the beverage lineup." Two of those came as rather a surprise, given reports that the company was struggling with its value meals and that its Cheddar Bacon Onion sandwiches were not performing as expected.
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