Precocious kiddie talent is always a reliably entertaining route in youth marketing. Our favorite example is probably the crazy Weetabix spot with then-9-year-old British street-dance phenom Arizona Snow. Now, a new spot for Fuhu's Nabi2 kids' tablet enlists not just dancers but a budding rapper to deliver the pitch. The commercial, by agency mOcean, features a rap by 10-year-old Lil P-Nut (aka Benjamin Flores Jr.) and a dance routine by The Art of Teknique—two 11-year-olds and a 10-year-old who competed on America's Got Talent last year. Lil P-Nut doesn't actually appear in the ad—that's the Art of Teknique kids lip-syncing the lyrics. Rapping and dancing would seem to have little to do with using a tablet, but Fuhu says it's a broader metaphor about the "art of genius"—that it enlisted kids who excel in music and dance to tell the brand's story about help kids achieve their best in learning, playing and growing. Credits below.
CREDITS Client: Fuhu Product: Nabi2 tablet
Agency: mOcean Executive Creative Director: Christianne Brooks Director of Client Services: Mike Braue Copywriter: Erik Moe / C Dubb Assistant Account Executive: Shira Shane
Production Company: mOcean Director: Peter McKeon Director of Photography: Kevin Sarnoff Executive Producer: Teresa Antista Line Producer: Don Anderson Producer: Andrew Wright Editing House: mOcean Editor: Philippe Bergerioux Producer: Andrew Wright