December 11, 2012
Pop-up stores are the new "it" way to get your holiday shopping done. One day you've got a vacant storefront, and the next a trendy, local shopping destination. According to Christina Norsig, founder of PopUpInsider and author of Pop-Up Retail; How You Can Master This Global Marketing Phenomenon, the pop-up trend evolved from the perfect storm of economic changes in real estate and the retail industry along with changing consumer demands.
"Today's consumer is always hungry for something new ... pop ups serve that demand like no other format before them," she explains in her book. Here are a few pop-ups that'll help you su
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