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Analyst: CBS Would Win the C7 Battle

December 14, 2012

After taking a good, long look at TiVo’s set-top-box data as it pertains to prime time broadcast ratings, one influential analyst is of the opinion that Les is more.

According to an investor’s note posted by Bernstein Research senior analyst Todd Juenger, the recent kerfuffle over the TV ratings currency is something of a tempest in a teapot. That said, it stands to reason that CBS Corp. CEO Les Moonves has been particularly vocal about making the jump from the C3 standard to enhanced C7 ratings—for one thing, CBS would enjoy the biggest lift

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