January 8, 2013
Does the name ShoeDazzle ring a bell? If so, chances are it's because the footwear and accessories ecommerce site was co-founded by Kim Kardashian. We haven't heard much from Kim about her involvement in the site lately which may explain why Rachel Zoe is stepping in. The designer/stylist/reality star has just been hired by ShoeDazzle as chief stylist.
“It is really taking things to the next level in terms of elevating the brand of ShoeDazzle and some of the other offerings we are going to be having soon," chief executive officer Brian Lee told WWD. “I don't think there is anybody else in the world who understands trend as well as Rachel. I think we are bringing in the very best, and I think that elevates the style aspect of ShoeDazzle.'
Before they hired Rachel, WWD said ShoeDazzle surveyed 50,000 of its customers on their favorite source of fashion advice. “Rachel Zoe was number one on the list by far. There was no second place,' Lee said.
Do you agree? Do you look to Rachel Zoe for fashion and style tips? Have you shopped ShoeDazzle before?
Photo: Fairchild Archive
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