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Adweek

Data Points: Money Troubles

January 9, 2013

How do the rich feel about the state of their finances and the economy? Lots of marketers would sure like to know. An online study by Shullman Research Center shows they're more likely than the rest of us to think the economy's better than it was, but when it comes to its future, like the rest of us, less than half feel optimistic. Still, the American dream is alive and well for most of them, with well over half feeling very bullish about their financial situation 12 months from now—which is potentially good news for purveyors of luxury goods and services.




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