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Target Taps Former Wieden Exec as New Head of Creative

January 10, 2013


Target has tapped Todd Waterbury, a longtime creative director at Wieden & Kennedy, as its senior VP-creative.

Mr. Waterbury, who will begin work Jan. 14, fills a role vacated by Liz Elert, VP-creative, last summer. He will be charged with leading the creative direction of the Target brand, working with the retailer's agency partners and internal creative team. He will report directly to Jeff Jones, Target's chief marketer. Mr. Waterbury plans to relocate to Minneapolis from New York.

It's Mr. Jones' first major hire for the retailer since becoming CMO last April. Since then he has talked repeatedly about his desire to "modernize" what marketing means at the retailer and focus on content. He's said he'll focus on user-experience design, embrace data, listen and connect with guests across a host of channels, and find new ways to harness Target's advocates to speak on its behalf.

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