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Advertising Age

What's Behind the Mr. LasVegasDotCom Campaign?

January 10, 2013


The Las Vegas Convention and Visitors Authority has launched a $20 million ad campaign aimed at "persuaders" -- 40 million casual travelers who might be considering a trip to Sin City but feel overwhelmed by everything Vegas has to offer.

The campaign, via longtime Las Vegas-based agency R&R Partners, rebrands its former visitlasvegas.com website into simply LasVegas.com and offers travelers a one-stop shop to book flights, hotels, shows and more.

The national campaign includes TV, internet, outdoor and social-media elements on Facebook and Twitter, features a middle-aged man aptly named Mr. LasVegasDotCom besieged by people asking for show tickets, backstage passes and more.

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