Current Events Articles


Mayer Looks to Trim Yahoo's Brand Stable

January 10, 2013

The signs in the lobby hallway at the Four Season’s read “Yahoo Presents, a Conversation with Yahoo.” But these weren’t any old coversations. These were recently installed CEO Marissa Mayer’s first interactions with bigwigs at the Publicises, Omnicoms and IPGs of the world. And on this Wednesday in Las Vegas at the height of CES, Mayer didn’t yet wow the assembled agency royalty, though she didn’t dissapoint anybody either.

First on everyone's mind was, naturally, what’s Yahoo’s plan, what’s Mayer’s grand vision? Well, Mayer stopped short of laying out a dymanic five year plan - but she did lay out some priorities. One, to no one suprise, is getting Yahoo focused on being mobile, mobile and mobile. Another is a

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