January 10, 2013
It drips, but who cares?
WHAT is the most popular thing in the world? Music, guessed Donald Trump. No, replied his interviewer, Ali G; it is ice cream. The problem, however, is that ice cream drips. The solution, said the British comedian, is to sell ?ice cream gloves? to stop people?s hands getting sticky. The Donald somehow kept a straight face.Carpigiani, an Italian firm that makes ice-cream machines, has a better business plan. Eschewing gloves, it is going into education. Its home market is saturated. Italy already boasts 37,000 artisanal gelato makers. Since there are only so many scoops of bacio one nation can eat, exports are now 80% of Carpigiani?s business. Alas, most foreigners have no idea how to make a proper gelato. So Carpigiani has set up Gelato University to teach them.In well-lit classrooms and shiny kitchens in Anzola dell?Emilia, near Bologna, where Carpigiani has its factory, students from Russia, Belgium, Colombia, Morocco, Japan, Britain and Turkey are learning the secrets of selecting the perfect ingredients and freezing them. Lawrence...
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