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Adweek

A-B on Super Bowl: Time to Launch Products

January 11, 2013

For Anheuser-Busch, the Super Bowl has morphed into a day for new product launches.

Last year, the brewer launched Bud Light Platnum on the big game and this year, two other brand extensions—Budweiser Black Crown and Beck's Sapphire—will be unveiled.

There's certainly no bigger stage to get attention than the highest rated program on television. Last year's game between the Giants and Patriots attracted an average of 111.3 million viewers, establishing new all-time TV viewership record for the third year in a row.

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