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The Independent

Simon Calder: No trip with Zip ? it?s Buzzed off, along with Song and Ted

January 11, 2013

In the unlikely event that the boss of a large, legacy airline should seek my advice on the single biggest pitfall he or she should avoid, my answer is ready and waiting: if ever you are tempted to parcel up part of your full-service business as a low-cost carrier, and give it a catchy, single-syllable name, resist.



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