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Ad of the Day: Axe

January 11, 2013

On the list of sexy male professions, fireman is a perennial top pick. Just ask any male stripper (or the audience at Magic Mike). But according to Axe, the maker of pungent body sprays favored by junior-high boys, there's one hot-dude job that beats all the rest: astronaut.

This hierarchy is deftly illustrated in Axe's latest spot from BBH London and  Biscuit Filmworks director Tim Godsall, in which a handsome fireman braves a burning building to save the pretty girl trapped within. He removes his fireman's coat, wraps it around the damsel in distress (this initially appears to be a segue into a s

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