Entertainment Articles

Advertising Age

Abacus Deal Is Quaint in Today's Data Era

January 14, 2013

It was the first online ad-privacy scandal.

In 1999, DoubleClick bought catalog-data firm Abacus for $1.7 billion. Privacy advocates flipped. They petitioned the Federal Trade Commission and scared DoubleClick into announcing it would not connect personal information from Abacus with online-browsing data.

If the deal happened today, the story would be different. It's not uncommon for offline data -- retail transactions, CRM data, loyalty-card data and more -- to be connected to digital data to enhance online targeting.

Continue reading at AdAge.com

Read entire article on Advertising Age
« Previous Article Next Article »

More From Entertainment Articles

  • Twitter Raises $200 Million, Now Valued at $3.7 Billion
  • Samsung Snags Willow Garage's PR2 Robot
  • Yogi Bear In Theaters December 17
  • Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury