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Reebok to Leave McGarryBowen, Return to DDB

January 15, 2013


A year after Reebok touted a return of its ad duties to McGarryBowen -- tapping the Dentsu-owned shop to work on a global campaign -- the marketer will once again make a change.

Yan Martin, head of global brand marketing for Reebok said that effective next year, he will return ad duties to DDB Worldwide, and the Omnicom Group network will once again be Reebok's global agency of record. The shift is not taking place sooner partly because McGarryBowen has just completed a campaign for the brand that's expected to begin running in about one month, and Mr. Martin is "pleased with where that is going."

As of spring 2014, McGarryBowen will be replaced and the work will be led by DDB, New York and will include digital, social and broadcast. Media will still be handled by Aegis' Carat.

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