January 15, 2013
After having been pounded by negative coverage since April for everything from allegedly bribing Mexican officials to its employees supposedly staging a wildcat Black Friday strike, Walmart generated some favorable coverage today by promising to hire veterans and buy more products made in the U.S.
But data from social-media and consumer surveys suggest Walmart will need a lot more good days to counter the impact from months of unfavorable publicity, which have driven down the retail behemoth's favorability metrics.
In a speech to the National Retail Federation annual convention, previewed by a story in The New York Times, Walmart U.S. CEO Bill Simon said the retailer is pledging to hire any honorably discharged veteran who wants a job -- starting on Memorial Day. Mr. Simon also told the NRF that Walmart will buy an additional $50 billion in U.S.-made merchandise over the next 10 years.
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