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Advertising Age

Is That the AAF in My Security Checkpoint Tray?

January 16, 2013

The American Advertising Federation is launching the largest-ever advertising campaign in the industry trade group's history, a consumer push consisting of a series of out-of-home ads placed in airports nationwide.

Working with airport media company SecurityPoint Media, which is also a corporate member of the AAF, the campaign, which includes placement inside security trays, will rotate through different airports -- beginning at Newark Liberty International Airport and Denver International Airport.

The aim is to create a public, identifiable brand for the AAF, according to James Edmund Datri, president-CEO. "Unlike the medical profession, which has the AMA, and dentists, who have the ADA, and lawyers, who have the ABA, the advertising industry has no trade group with a truly identifiable brand with the general public," he said. At the same time, having that kind of "public face" is critically important, he added.

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