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How Will Sponsors React to Lance Armstrong Confessional?

January 17, 2013


What did Lance Armstrong's corporate sponsors know about his doping -- and when did they know it?

That question is hanging over his former endorsement partners as they wait for Oprah Winfrey to televise her two-part confessional interview with the disgraced cyclist on her OWN network tonight and tomorrow.

Nike has been the only company to publicly broach the issue of whether it knew anything about the cyclist's performance-enhancing-drug use. When Nike terminated Mr. Armstrong on Oct. 17, the Swoosh stated he'd "misled" the athletic giant for "more than a decade."

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