Current Events Articles


Be a More Colorful Drunk With These Pantone Swatches for Beer

January 17, 2013

Finally, a gag gift for that insufferable beer snob you know: Pantone swatches for beer. Designed by Alexander Michelbach and Daniel Eugster, each "Beertone" card gives the exact color value of a beer in RGB, CMYK and HTML code. Their efforts were assisted by some 202 Swiss breweries, who offered SRM data and actual beers as research aids. Fast Company's Co.Design blog astutely points out the dichotomous appeal of something like this: It's a lowbrow concept that was nonetheless treated with care and no small amount of serious craftsmanship, and the result is something quite clever. A Beertone mobile app is on the way, too, which will be an even more convenient resource for beer snobs who are tired of getting dirty looks from bartenders and waitstaff.

Read entire article on Adweek
« Previous Article Next Article »

More From Current Events Articles

  • Blacks Enslaved by the Left, Argues New Film
  • 5 Shops Reach Finals in Global HP Review
  • Taser stunned by charge for unsellable inventory
  • Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury