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January 17, 2013
Considering the scorn with which the banking industry is generally viewed, it makes sense that many banks often use their ads to project a kinder, more human side to the public. By that same token, Britain's Barclays infuses the new campaign for its Family Springboard home mortgages with a trait not often associated with finance: humor. The idea behind the Family Springboard mortgage is that parents can put savings toward their children's mortgages and get that money back three years later, with interest. To illustrate how this might come in handy, BBH London created this witty spot called "You vs. Unconditional Love," which tells the story of a father and his (rather demandi
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