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American Airlines Revamp Hopes to Revive 'Wonder of Travel'

January 17, 2013

AMR Corp.'s American Airlines today unveiled a marketing campaign to tout its new look and logo, the first change to its iconic branding in almost 45 years.

The Fort Worth, Texas-based flier, the third-largest airline in the country in terms of revenue passenger miles, is in the process of emerging from Chapter 11 bankruptcy protection just as it faces increased pressure from its three major unions to merge with US Airways. The carrier is also taking delivery of 59 new aircraft this year out of a record-setting order of 550 aircraft placed in 2011 to help replace its aging fleet, including two new 777-300 aircraft that go into service on Jan. 31.

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