January 17, 2013
When registering for gifts, most people opt for gravy boats or silverware. But what about a car?
Chrysler is trying to redefine a wedding ritual with "The Dodge Dart Registry," a site that lets engaged couples raise money toward purchasing a new car by asking their friends and family to chip in.
Created for the 2013 Dodge Dart, the site lets customers configure and customize the car, then set a goal for how much money they need in order to make it theirs. Family or friends can sponsor specific parts of the new car, such as an engine or a steering wheel.
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