Entertainment Articles

Advertising Age

Instead of Bed Sheets, Consider Gifting Newlyweds a Dodge Dart

January 17, 2013


When registering for gifts, most people opt for gravy boats or silverware. But what about a car?

Chrysler is trying to redefine a wedding ritual with "The Dodge Dart Registry," a site that lets engaged couples raise money toward purchasing a new car by asking their friends and family to chip in.

Created for the 2013 Dodge Dart, the site lets customers configure and customize the car, then set a goal for how much money they need in order to make it theirs. Family or friends can sponsor specific parts of the new car, such as an engine or a steering wheel.

Continue reading at AdAge.com

Read entire article on Advertising Age
« Previous Article Next Article »

More From Entertainment Articles

  • Boston Suspect: Awake, Responding to Questions in Writing, Badly Injured
  • The Real Housewives of Atlanta Recap: Twirl On Out of Here
  • Neil Diamond Performs "Sweet Caroline" at Fenway Park
  • Write a Story/Review about this topic

    Post a Comment

     

    Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE