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Will Scandal Damage Manti Te'os Marketability on Madison Avenue?

January 17, 2013


Manti Te'o's dead girlfriend turned out to be imaginary. But the millions in salary and endorsements dollars the Notre Dame linebacker might lose due to one of the strangest sports scandals in years could be very real.

This week, Deadspin revealed that "Lennay Kekua," the pretty 22-year old Stanford student Mr. Te'o was said to have tragically lost to leukemia last year, never existed.

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