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NHL Uses Full-Page Newspaper Ads to Apologize to Fans for Lockout

January 18, 2013

Sorry is as sorry does. Case in point: The National Hockey League is placing full-page apology ads in major U.S. and Canadian newspapers in the run-up to resumption of play this weekend following a bitter lockout that's truncated the season from 82 to 48 games. Most commenters take a dim view of the "Dear Fans" letter, decrying higher ticket prices, the perceived greed/arrogance of both labor and management, and the income lost by stadium, bar, restaurant and hotel workers because of the dispute. I suppose the paid-media mea culpa was to be expected, along with the generally negative

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