Current Events Articles

Adweek

Disney Builds Entire 8-Bit Street in London for 'Wreck-It Ralph'

January 18, 2013

Disney tricked out an entire London street with cool 8-bit props to promote Wreck-It Ralph, its feature-film-length chunk of nerdbait whose retro visual style was reflected by the sculptures in Disney's exhibit. Sculpting in 8-bit can be tricky, and the necessary lack of detail can make it hard to tell what things are sometimes. So I'm glad sculptor Aden Hynes kept things simple—water flowing from a pipe, pigeons, a car—to draw in people who might not ordinarily respond to old video-game graphics. Maybe once they clear all that stuff out of there, they'll pave everything with yellow bricks when it's time to shill Oz: The Great and Powerful. More images below.

Via Laughing Squid.

Photos by Michael Reeve.

Read entire article on Adweek
« Previous Article Next Article »

More From Current Events Articles

  • Jill Kelley at center of widening scandal
  • Most in U.S. won't be able to escape 'fiscal cliff'
  • Deal-Hungry Shoppers Rewards Brands for Holiday Offers
  • Write a Story/Review about this topic

    Post a Comment

     

    Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE