Current Events Articles


New American Airlines Logo Triggers Ire and a Sense of Deja Vu

January 18, 2013

When American Airlines unveiled its new logo and plane livery yesterday with the usual PR bravado (“Our new logo and tail reflect the spirit of America: innovative, progressive and open to the world,” read the tweet), one could only hope that the marketing department had its seats buckled and in the forward position. The public response to the design change—the brand’s first in four decades—has been, well, turbulent.

A quick sampling from Twitter: “Why do airlines think a new paint job makes up for crappy service [and] operating model deficiencies?” And: “American Airlines decapitates the Eagle.” And just: “OMG, What happened to the American Airlines logo?” One viewer felt confident enough to predict that the ne

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