Current Events Articles

Adweek

It's Man vs. Cheetah in Super Bowl Ad Teaser for Skechers

January 20, 2013

A dog lover last year with its generally well-received "Mr. Quiggly" spot, Skechers is suddenly into cats for this year's Super Bowl.

The spot, scheduled to air during the two-minute warning before halftime, will feature a man in Skechers GOrun 2 shoes chasing a cheetah, judging by this just-released teaser.

Siltanen Partners created the spot and the teaser.

Like the cheetah, which is the world's fastest land animal, Skechers GOrun 2 sneaker is lightweight, sleek and fast, the company said.

Last year's "Mr. Quiggly" spot, which featured a French bulldog outrunning some greyhounds, finished at No. 3 on the USA Today Ad Meter.

That was a marked improvement from the company's first two years on the game, when it aired underwhelming spots starring Joe Montana (2010) and Kim Kardashian (2011).

Read entire article on Adweek
« Previous Article Next Article »

More From Current Events Articles

  • Protecting Domestic Workers
  • Q: What's a Pier For?
  • Glenn Beck 'Goes Nuclear' on Chris Matthews
  • Write a Story/Review about this topic

    Post a Comment

     

    Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE