January 20, 2013
A dog lover last year with its generally well-received "Mr. Quiggly" spot, Skechers is suddenly into cats for this year's Super Bowl.
The spot, scheduled to air during the two-minute warning before halftime, will feature a man in Skechers GOrun 2 shoes chasing a cheetah, judging by this just-released teaser.
Siltanen Partners created the spot and the teaser.
Like the cheetah, which is the world's fastest land animal, Skechers GOrun 2 sneaker is lightweight, sleek and fast, the company said.
Last year's "Mr. Quiggly" spot, which featured a French bulldog outrunning some greyhounds, finished at No. 3 on the USA Today Ad Meter.
That was a marked improvement from the company's first two years on the game, when it aired underwhelming spots starring Joe Montana (2010) and Kim Kardashian (2011).
Read entire article on Adweek