Current Events Articles

Adweek

Agency of the Year: PHD

January 21, 2013

When PHD pitched Unilever’s media business last year in a highly competitive review, the agency’s worldwide chief Mike Cooper hoped his company would win a couple of the marketer’s big global brands.

The Omnicom Media Group agency managed to surpass Cooper’s wildest dreams, landing 90 percent of Unilever’s plum global communications planning assignments for 16 megabrands and besting other shops including Initiative, MPG, Naked, VivaKi and incumbent Mindshare.

If it was an unexpected prize to even those within the walls of PHD, it also was public validation of the agency’s founding philosophy in a yea

Read entire article on Adweek
« Previous Article Next Article »

More From Current Events Articles

  • 4 held captive in Tacony dungeon
  • Letter to the Republican Candidates from a Former Democrat
  • Grupo Mexico ordered to pay $1.3 bil over deal
  • Write a Story/Review about this topic

    Post a Comment

     

    Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE