January 21, 2013
A year ago, it would have been a bit of a stretch to declare Carat a U.S. media-buying powerhouse. But after the year Carat has just enjoyed, there’s no denying the Eurocentric shop has become a major player.
Carat grew U.S. revenue 30 percent to $125 million in 2012 YOY, according to Adweek estimates. This, as it picked up lead buying responsibilities for two of the most formidable American corporations, General Motors and Macy’s, as well as new business from staple client Procter & Gamble. Meanwhile, Carat strengthened its strategy bench with hires like Mike Vitti, svp, group d
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