Current Events Articles


Ad of the Day:

January 22, 2013

A crappy hotel room will cast a pretty dark cloud over a vacation. Don't get a crappy hotel room.

Priceline-owned accommodations site is launching its first-ever TV campaign—a paean to the moment of relief, which can then manifest as elation, when a traveler opens his or her hotel-room door for the first time and realizes, after the long slog to get there, that it's totally posh and comfortable (rather than say, roadside-motel seedy with stains on the bedsheets). Created by Wieden + Kennedy in Amsterdam, the campaign is titled "The Delight of Right"—meaning, the delight of getting the hotel room right—and will start out airing on cable and broadcast

Read entire article on Adweek
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