January 22, 2013
A crappy hotel room will cast a pretty dark cloud over a vacation. Don't get a crappy hotel room.
Priceline-owned accommodations site Booking.com is launching its first-ever TV campaign—a paean to the moment of relief, which can then manifest as elation, when a traveler opens his or her hotel-room door for the first time and realizes, after the long slog to get there, that it's totally posh and comfortable (rather than say, roadside-motel seedy with stains on the bedsheets). Created by Wieden + Kennedy in Amsterdam, the campaign is titled "The Delight of Right"—meaning, the delight of getting the hotel room right—and will start out airing on cable and broadcast
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