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Mercedes-Benz, Luxury Automakers Encroaching on Mass-Market Segments

January 22, 2013

Mercedes-Benz is among the luxury car manufacturers that are introducing new entry-level models at a previously unprecedented value. The new Mercedes-Benz CLA is a good example of this new trend, seeking to capture a younger market that's increasingly becoming more willing to spend for luxury brands. With around 75 million slated to be in the 30- to 40-year-old age group in the US, there's a lot of potential to cut into the market dominated in the past by mass-market manufacturers. Even when you consider that... Continue Reading »

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