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Adweek

Fast Chat: Hyundai's Shannon on Super Bowl Advertising

January 24, 2013

Hyundai is a true believer in the Super Bowl, having been on the last five games. This year, the brand returns with two comical 30-second ads from Innocean USA that will air in the first and second quarters. Steve Shannon, vp of marketing for Hyundai Motor America, explains why the most watched program on television has become integral to the automaker's annual marketing plan.

Adweek: What does the game do for your brand?
Steve Shannon: The decision to purchase a Hyundai, for most people, starts out being a very rational choice. We have pretty compelling advantages

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